公共关系(Public Relations)是一门学习如何帮助组织或个人运用各种传媒手段在社会公众中树立起良好的形象与声誉,以取得理解、支持和合作的专业,属于传播学的一个分支。*(1)
选校分析
建议申请者在选校时考虑以下因素再做决定:
(1)该校的公关专业得到美国新闻与大众传播教育认证协会(Accrediting Council on Education in Journalism and Mass Communications)的认证了吗?
(2)该校公关专业设有实习项目吗,方便参加吗?
(3)该校的公关专业偏向理论还是实践吗?
专业评价
It Helps To Be...A strategic thinker who likes to write and to socialize. After graduation, you’ll do a lot of meeting and greeting while you calculate your next move.
典型课程列表
公共广播与文化 | Public Broadcast and Culture |
广告与社会 | Advertising and Society |
媒体管理 | Media Management |
通信原理 | Communication Theory |
报告学 | Reporting |
公共关系写作 | Writing for Public Relations |
公关活动 | Public Relations Campaigns |
新闻摄影 | Photojournalism |
刊物设计 | Publication Design |
商务写作 | Business Writing |
时事通讯出版 | Newsletter Publication |
录像 | Videography |
战略规划 | Strategic Planning |
公共关系职业道德 | Public Relations Ethics |
*(6)
注:课程列表为本科专业课程列表。
心理准备
你准备好了吗?——
- Take on a senior project, for example, developing and implementing a PR campaign
- Put together a portfolio
- Study speech writing
- Master the tools of image management
- Plan a media campaign
- Practice writing press releases
- Learn what it takes to get the word out
参考资料:
(1) Major: Public Relations College Board
(2) Public Relations Specialists US Bureau of Labor Statistics
(3) Broadcast News Analysts US Bureau of Labor Statistics
(4) Reporters and Correspondents US Bureau of Labor Statistics
(5) Public Relations and Fundraising Managers US Bureau of Labor Statistics
(6) Major: Public Relations Princeton Review
学校列表
美国
本科
综合性大学(非完全列表):
文理学院(非完全列表):
研究生
非完全列表: